The Singapore Exchange's third annual charity fun run takes a new twist this year -- alongside stock brokers and executives will be man's best friend.

This year's Bull Run borrows from Spain's San Fermin festival, when bulls are let out to run down cobbled streets.

In Singapore, however, dogs will replace bulls and accompany their owners as they run around the Central Business District.

New dog races will also be held, alongside mainstays such as the Big Boss challenge, in which top dogs from various companies are pitted against each other.

The money raised will go to needy children and youths from 13 charities, which can look forward to more funds this year.

The beneficiaries include the Children's Cancer Foundation and Pathlight School for autistic children.

Said Hsieh Fu Hua, CEO, Singapore Exchange, "We are only at the beginning of the campaign, and so far we already raised more than we have ever raised at the start of the launch -- it is about S$800,000, as you have learnt. And we are expecting obviously this year to be just as strong as, if not stronger than last year in terms of the support and enthusiasm for the project."

Over the past two years, the Bull Run has raised more than S$4 million for charity.

Channel NewsAsia is a partner of this event, which takes place on November 10 at the Padang.